Motivating Your Audience: Speaking to the Heart (Part of the Essence of Public Speaking Series)

Brilliant and practical for beginning & experienced speakers the distillation of many years' speaking experience, this book gives you a very clear picture of how to do a motivational speech or keynote address. One of the best books on this subject I've ever ...

Author : Hanoch McCarty Number of Pages : 164 Publisher : Allyn & Bacon List Price: $15.40 Our Price: $8.97 You Save: $6.43 (42%) Used Price : $6.70

Product Description

This is the recipe for motivational speeches that work!

• Learn how to uncover, understand, and tap into the motivation already present in an audience
• Utilize techniques for reminding people of the motivations which brought them to their job or profession
• Benefit from the audience's desire for your success and deal with the resisters found in any audience

Corporations and associations spend millions each year on professional speakers who can move people from where they are to where they could be. Through motivational speeches, speakers reinforce audience values by addressing peoples' emotions. To persuade, a speaker must also add logic and evidence. Narrative, humor, metaphor, poetry, and even music help speakers achieve their goals. This book offers a recipe for creating speeches that connect with audiences, motivating and persuading and remain in the audience's hearts and minds. "Speak to the heart," says author Hanoch McCarty. "Find what is at the core of your audience's concerns. Keep your eyes and ears tuned to finding out those central, most important feelings, concerns, issues, or values and speak to them directly. That is the key, the foundation, the secret to the art of motivational speaking."

Hanoch McCarty Ed.D. is co-author of the New York Times Bestseller, A 4th Course of Chicken Soup for the Soul and a number of other popular books on kindness, self-esteem, and human behavior. He served for nearly twenty years as a professor at Cleveland State University in Ohio. He is also a nationally recognized and very popular motivational speaker on employee motivation, maximizing productivity, and on balancing the pressures of work life and home life. A long-time member of the National Speakers Association, his presentation, The Hidden Power of Kindness in the Workplace, is receiving rave reviews from his clients who include Fortune 500 companies, governmental agencies, school systems, and professional associations all over the U.S. and Canada.

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Customer reviews

Brilliant and practical for beginning & experienced speakers by .. ()
the distillation of many years' speaking experience, this book gives you a very clear picture of how to do a motivational speech or keynote address. One of the best books on this subject I've ever read.

Speaking As A Business by .. (Las Vegas, NV USA)
The book is more about how to run the business of speaking for a living than about motivating your audience. The title and editorial review are extremely misleading. If you are the verge of making good money from speaking I recommend this book. If you are a cold person and you need help faking it till you make it this book may help. If you need to be reminded that being in business for your self, you are the only one that cares about the fine, but important details this book will help. Right now I am looking for books that help improve the first few dozen speeches. This is not one of the books I would recommend but I did read it from cover to cover. Who knows somebody might pay me to speak. If so I would re-read this book.